{"id":7282,"date":"2023-12-06T14:22:41","date_gmt":"2023-12-06T13:22:41","guid":{"rendered":"https:\/\/hqam.ch\/?p=7282"},"modified":"2023-12-06T14:51:41","modified_gmt":"2023-12-06T13:51:41","slug":"advent-calendar-beiersdorf","status":"publish","type":"post","link":"https:\/\/hqam.ch\/en\/advent-calendar-beiersdorf\/","title":{"rendered":"Advent Calendar &#8211; Beiersdorf"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7282\" class=\"elementor elementor-7282\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6de011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6de011\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0b47f9\" data-id=\"c0b47f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aac3c7 elementor-widget elementor-widget-text-editor\" data-id=\"6aac3c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing Material<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746eb29 elementor-widget elementor-widget-text-editor\" data-id=\"746eb29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Beiersdorf<\/strong><\/p>\n<p>There are likely just few people out there that would not recognize signature blue color of the world- famous Nivea brand. But majority would be surprised to learn that it is more than hundred years old and is not of French, or Italian, but rather German origin and belongs to a parent company Beiersdorf, founded in the distant 1882. The firm, named after its founder Paul Beiersdorf, was originally focused on selling medicinal plasters, which it does by this day, by the way, under brand name Hansaplast.  <\/p>\n<p>When Nivea cr\u00e8me was introduced to the market, which shifted Beiersdorf\u2019s focus to skincare, it was first of its kind and therefore sold at a premium, so only wealthy individuals could afford it. As market developed and people got comfortable with the product, and as disposable income grew, Beiersdorf decided against maintaining luxury positioning of Nivea and by keeping the price tag made it affordable instead. This is where you will find Nivea today and this is where its strength lies \u2013 in well recognized, yet affordable brand, with century-long history.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9006bba elementor-widget elementor-widget-image\" data-id=\"9006bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"351\" src=\"https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Beiersdorf-1024x351.png\" class=\"attachment-large size-large wp-image-7257\" alt=\"\" srcset=\"https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Beiersdorf-1024x351.png 1024w, https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Beiersdorf-300x103.png 300w, https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Beiersdorf-768x263.png 768w, https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Beiersdorf-1536x526.png 1536w, https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Beiersdorf.png 1979w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613881a elementor-widget elementor-widget-text-editor\" data-id=\"613881a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a company, who also owns an adhesive business named tesa, Beiersdorf is a true representation of remarkable excellence that managed to safeguard and develop its business despite numerous existential threats and battles it had to live through. Some of these battles were literal, like World War I and II. For example, during Nazi regime, company\u2019s executives that were mostly of Jewish descent had to leave the company to save it, while in the first half of 21st century it lost trademark rights to Nivea, twice.  <\/p>\n<p>Nevertheless, despite all the hardships, Beiersdorf stayed true to its values and kept its integrity. That would not be possible without true understanding of its markets and visionary management that foresaw future trends and was not afraid to do the right thing. Beiersdorf is a great example of a durable quality that has successfully completed the test of time. This is why it remains our Global Quality Top 25 Portfolio holding as of December 2023.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5012d40 elementor-widget elementor-widget-image\" data-id=\"5012d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Chart-Organic-sales-growth-of-Consumer-division-Nivea-brand-1024x482.jpg\" class=\"attachment-large size-large wp-image-7261\" alt=\"\" srcset=\"https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Chart-Organic-sales-growth-of-Consumer-division-Nivea-brand-1024x482.jpg 1024w, https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Chart-Organic-sales-growth-of-Consumer-division-Nivea-brand-300x141.jpg 300w, https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Chart-Organic-sales-growth-of-Consumer-division-Nivea-brand-768x361.jpg 768w, https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Chart-Organic-sales-growth-of-Consumer-division-Nivea-brand-1536x722.jpg 1536w, https:\/\/hqam.ch\/wp-content\/uploads\/2023\/12\/Chart-Organic-sales-growth-of-Consumer-division-Nivea-brand.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: HQAM, Company presentations<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b126353 elementor-widget elementor-widget-text-editor\" data-id=\"b126353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nivea remains one of the key growth engines for Beiersdorf despite being on the market since the beginning of last century<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252b4bb elementor-widget elementor-widget-text-editor\" data-id=\"252b4bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ADVERTISEMENT<\/strong><\/p>\n<p>This post has been prepared solely for information and advertising purposes and does not constitute a solicitation, offer or recommendation to buy or sell any investment instruments or to engage in any other transactions. The related prospectus and the key investor information (e.g. PRIIPS KIID \/ Key Information Document) can be obtained free of charge on our website <a href=\"https:\/\/hqam.ch\/de\/\">H\u00e9rens QualityAsset Management &#8211; HQAM.<\/a> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There are likely just few people out there that would not recognize signature blue color of the world- famous Nivea brand. <\/p>\n","protected":false},"author":6,"featured_media":7259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[],"class_list":["post-7282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-articles-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/hqam.ch\/en\/wp-json\/wp\/v2\/posts\/7282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hqam.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hqam.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hqam.ch\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hqam.ch\/en\/wp-json\/wp\/v2\/comments?post=7282"}],"version-history":[{"count":2,"href":"https:\/\/hqam.ch\/en\/wp-json\/wp\/v2\/posts\/7282\/revisions"}],"predecessor-version":[{"id":7284,"href":"https:\/\/hqam.ch\/en\/wp-json\/wp\/v2\/posts\/7282\/revisions\/7284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hqam.ch\/en\/wp-json\/wp\/v2\/media\/7259"}],"wp:attachment":[{"href":"https:\/\/hqam.ch\/en\/wp-json\/wp\/v2\/media?parent=7282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hqam.ch\/en\/wp-json\/wp\/v2\/categories?post=7282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hqam.ch\/en\/wp-json\/wp\/v2\/tags?post=7282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}